Molecular Mixology for the Masses
Packaging, Branding & Molecular Mixology
Packaging, Branding & Molecular Mixology
“People are drinking differently. Instead of going out to get away from it all, they are staying in to escape. But this is not just to save money, rather to use their homes as a stage for magical events.”
Martin Raymond, co-founder, the Future Laboratory.
Martin Raymond, co-founder, the Future Laboratory.
Pulp is a set of carefully selected fresh ingredients, pre-measured and encapsulated using a molecular mixology method called spherification. It is designed to be enjoyed in the home, at dinner parties, and nights in, with a group of six friends aged between 25-34.
The package comes with six suggested, easy to follow recipes. However, Pulp encourages creativity by allowing consumers to mix and match their own choice of ingredients using the flavour wheel. Conveniently sold in Supermarkets next to chilled fruit juices, it is all the fun of making a cocktail, without all the mess and expensive, hard to find ingredients!
